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Executive in Residence Peter Biché Visits Campus

Biché feature

Executive in Residence Peter Biché with senior sport management students.

Peter Biché, chief financial officer of Monumental Sports & Entertainment, visited the Mount as an executive in residence this week, meeting with students in the Richard J. Bolte, Sr. School of Business, with a particular emphasis on sharing insights with those in the sport management program.

ring-small.jpgDuring a lunch with senior sport management students, Biché advised students to "play the long game," recognizing that they will need to take multiple career steps, some of which may be sideways, before they reach their goal. He urged students to think of sport management broadly and not to limit themselves to seeking jobs in the four major sports leagues of the National Basketball Association, National Hockey League, National Football League and Major League Baseball.

"You may work in collegiate athletics, or maybe sports marketing, an agency or a minor league team," he suggested. In response to Biché's inquiry about their their aspirations, the students shared that they have career goals of becoming coaches, sports agents, general managers and business managers. Biché reminded the student who seeks to become a general manager that he won't reach his goal immediately and that reaching that level may also involve "the luck of the draw." 

As chief financial officer, Biché spends most of his time planning and strategizing. "We're a subset of the entertainment industry," he said. "It's about getting eyeballs." Monumental Sports and Entertainment sees itself as a integrated entertainment business, controlling everything from programming to distribution, he shared. The company owns the NHL's Washington Capitals, NBA's Washington Wizards and D League's Capital City Go-Go, WNBA's Washington Mystics, Arena Football League's the Valor and Baltimore Brigade and Team Liquid (an esports team)  as well as Capital One Arena, Monumental Sports Network and part of NBC Sports Washington. 

Biché has championship rings from the Capitals, The Valor and Liquid. He wore his Capitals ring to the Mount, something that he says he doesn't do every day, and passed it around to students.

"Sixty percent of my job is the same as it would be if I worked for a widget or water company," Biché said. "The other 40 percent is great from a sports fan perspective." He came to Monumental 20 years ago from Wall Street where he helped people buy and sell sports teams. A current issue that he is working on with the District of Columbia Mayor's Office, the Washington Nationals and lobbyists is the opening up of gaming and gambling in the city, especially from an ethical perspective. "We don't want to corrupt our teams, but we also see billions being bet on our teams," he explained. "How do we as a league, a team and a jurisdiction maneuver in that space?"